The primary focus of this stand was to show the creative potential of the Innova Editions® range to the audience of street art fans.
The space featured the work of Mr. Frivolous who took up residency on the stand for a few hours every day to customise an edition of a specially commissioned print given away to visitors to the fair. Also showcased was the work of photographer Jim McHugh, collaborating with street artists Prime and Big Sleeps on each of the archival inkjet papers in the Innova Editions range. The design also included a link to another location within the fair featuring Innova products: the work of Ian Kuali’i. His exhibition and paper sculpture in the installation hall at Moniker Art Fair 2017, sponsored by Innova Art.