Shopify Store UX Update

Frame That is a company specialising in customisable wall decor. They sell a wide range of products, each made to order, with multiple customisation options. The website is built on the Shopify platform and has been operating for a number of years. 

Frame That | Shopify Store UX Update

Following a change of ownership for the business, it became apparent that the experience for visitors to the Frame That website could be improved. After reviewing the website analytics, it was identified that the majority of visitors were not spending enough time on the site to actually complete a purchase. This lead to a review of the site design and identified a number of elements which could be contributing to this data:

In order to maximise profits, the budget for the UX project was kept low. This meant that all work would need to be completed in house without the option to outsource. It was decided to use a free theme available from Shopify and adapt the design using liquid to include the required product personalisation options. 

A recategroisation of all the products was undertaken to ensure they only appeared in purchase relevant categories. Aiming to reduce the time needed by the Frame That team to clarify orders before production when users had not supplied the required information. Products were then imported into the site with the addition of multiple variation options. Separate personalisation fields were added for products requiring personalised user information and a dedicated template was created for bespoke products. This gives users a simple way to select customisation options without any additional effort at or after purchase.

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