The Photography Show is a unique event in the annual calendar for Innova Art. It is an opportunity for Innova to feature one of their resellers and for the online retailer, Fine Art Foto, to meet their customers face to face. This is the only trade show where a retailer is present on the stand, meaning that visitors can purchase Innova products on site.
Fine Art Foto usually sell online: The Photography Show is an annual opportunity to meet their customers in person. Working with the Fine Art Foto team, the design was developed to ensure that there was a recognisable presence for them as well as the Innova product range. Important for the customers who look for them every year.
A promotional campaign was devised that could be sent by Innova in the run up to the show. This highlighted the Innova products available at the show as well as unique events to bring visitors to the Innova Art stand. This was followed up with an email after the show after Fine Art Foto decided to extend the special offers to online customers for a limited time.